Available for hire

JesseHernandez

Lifecycle & Email Marketing Leader

9+ years turning email into revenue. Founder of MailGenius (acquired). Trusted by HP, WebMD, NASDAQ, and Bang Energy. Built systems sending 550K+ emails/month at 99.91% deliverability.

Career Snapshot
$204K
Incremental email revenue for an 8-figure beauty brand. Doubled placed order rate from 0.10% → 0.21%.
651%
YoY revenue growth at MailGenius — free tool converted to tiered SaaS plus consulting. Successfully acquired.
560K+
Active MailGenius users generating 75.3M+ platform events over 6–8 years.
550K+
Emails sent
per month
99.91%
Deliverability
rate
$204K
Incremental
revenue
560K+
MailGenius
active users
47%
Peak positive
reply rate
400+
Clients across
8 countries
Results
Numbers that matter.
Revenue
$204K
Incremental email revenue
For an 8-figure beauty brand. Doubled placed order rate from 0.10% to 0.21% through lifecycle restructuring and segmentation.
Growth
651%
YoY revenue at MailGenius
Scaled to $93.8K converting a free tool into a tiered SaaS plus consulting arm. Platform successfully acquired.
Reply Rate
38.88%
Positive reply rate
On a 130,872-email sequence. Industry average is under 5%. Generated 701 qualified replies from that campaign alone.
Partnership
$1B
LiveKit valuation — closed via cold email
Secured a strategic distribution deal with LiveKit (raised $100M at $1B valuation) through targeted cold email outreach into the enterprise real-time voice AI developer ecosystem.
Cold Email
→ Partnership
Webinars
5,000+
Signups per launch
50% attendance rate. Post-webinar coupon sequences converted attendees to paid customers with zero ad spend.
Inbox Placement
100%
Restored from 65%
For a global e-commerce brand. Generated 28 warm leads — 7 from $1B+ annual revenue companies.
Outbound
90+
Booked meetings in one month
For a PR firm client, building the full outbound campaign from scratch with zero existing infrastructure.
Platform Scale
560K+
MailGenius active users
75.3M+ platform events. 18,000–36,000 MAU for 6–8 years. 350K+ annual visitors with zero paid acquisition.
Experience
9 years. Real results.
Voice AI
Sep 2025 – Mar 2026
Remote
Lifecycle Marketing Lead
  • Scaled to 236,000+ emails across 4 campaigns, one sequence delivering 130,872 emails at a 38.88% positive reply rate vs. under 5% industry average.
  • Generated 4,000–5,000+ positive replies targeting GitHub developers and YouTube creators through precision segmentation.
  • Secured a strategic partnership with LiveKit ($1B valuation) through targeted cold email outreach into the enterprise voice AI ecosystem.
  • Closed a major telecom deal unlocking a PBX integration channel and a new enterprise telephony customer segment.
ApplyPass
Jul 2023 – Jun 2024
Remote
Head of Growth
  • Built a 40+ step email and SMS lifecycle flow driving 2,000–5,000 webinar signups per launch at 50% attendance.
  • Sustained 450,000+ emails/month with consistent inbox placement; set a platform record of 620 replies in a single day.
  • Generated 20,000+ outbound replies across 178 mailboxes — top 1% globally among all Smartlead customers.
  • Contributed to 1.1M+ job applications, 57,000+ interviews, and $286M in job offers for platform users.
LearnEmail
Oct 2020 – Present
Las Vegas, NV
Founder & Principal Consultant
  • 400+ companies across 8 countries at up to $400/hour; created the WARP Method deployed across every client engagement.
  • Campaigns secured deals with NASDAQ, Johns Hopkins, and Bang Energy; 90+ booked meetings in a single month for a PR firm client.
  • Generated $204,719 in incremental email revenue for an 8-figure beauty brand, doubling placed order rate from 0.10% to 0.21%.
  • Restored inbox placement from 65% to 100% generating 28 warm leads including 7 from $1B+ revenue companies.
MailGenius
Apr 2019 – 2026
Acquired
Founder
  • Founded and scaled to 560,000+ active users generating 75.3M+ platform events — one of the most widely used free deliverability tools in the industry.
  • Grew revenue 651.7% YoY to $93.8K; $50K+ consulting revenue in year one. Platform successfully acquired.
  • 350,000+ annual visitors via organic SEO with zero paid acquisition; 9.52M search impressions at 3.7% CTR.
  • Enterprise audits for HP, WebMD, and Newswire — resolved 2+ year inbox placement issues, lifting open rates by up to 8.4%.
Innovative Educators
2017 – Present
Remote
Email Marketing & Deliverability Consultant
  • Retained as sole email lead for 8+ years; 99.91% delivery rate and 25.24% open rate across 387,480+ emails on HubSpot.
  • 6 sends/week to 25,000 subscribers; 142,714 opens and 9,754 clicks in a single month at 0.07% unsubscribe rate.
  • Audience-specific open rates as high as 48.25% through advanced behavioral segmentation across 10+ product verticals.
Skills
Full-stack email expertise.
Lifecycle
OnboardingEngagement ReactivationVIP Programs A/B TestingWebinar Funnels Segmentation
ESP / CRM Platforms
HubSpotKlaviyo Salesforce MCMarketo Customer.ioEncharge Smartlead
Deliverability
SPF / DKIMDMARC BIMIrDNS GlockAppsEverest Blacklist Mgmt
Analytics & Compliance
Google AnalyticsGSC Revenue AttributionCAN-SPAM GDPRCASL
Let's build
something great.

Open to Head of Email, Lifecycle Lead, and senior email roles.
Available for consulting at $400/hour.