Available for hire
JesseHernandez
Lifecycle & Email Marketing Leader
Jesse Hernandez has sent hundreds of millions of emails and knows exactly how to make every one of them earn its place in the inbox.
He built MailGenius from scratch, grew it to 560,000 users worldwide, and sold it. He generated $204,000 in revenue for an 8-figure e-commerce brand with just four emails and closed a partnership with LiveKit, a $1 billion company, through a single cold email sequence with no warm intro.
Career Snapshot
$204,000
Incremental email revenue for an 8-figure e-commerce brand. Placed order rate doubled from 0.10% to 0.21%.
92.31%
Unique positive reply rate across 37,000 leads contacted at ApplyPass. Over 3,300 positive replies from a single campaign.
560,000 Users
Active MailGenius users generating 75.3 million platform events. Built entirely through organic growth over six to eight years.
Results
Numbers that matter.
Revenue
$204,000
Incremental email revenue
For an 8-figure e-commerce brand. Placed order rate doubled from 0.10% to 0.21% through lifecycle restructuring and segmentation. No new ad spend required.
Growth
651%
YoY revenue at MailGenius
Converted a free tool into a tiered SaaS platform plus a consulting arm generating $50,000 in year one. Scaled to $93,800 and successfully exited.
Reply Rate
38.88%
Positive reply rate
On a 130,872-email sequence targeting developers. The industry average is under 5%. That gap is what a world-class email system looks like in practice.
Partnership
$1B
Strategic partnership closed through cold email alone
Secured distribution inside the enterprise voice AI developer ecosystem by writing and deploying a targeted cold email campaign. LiveKit had raised $100 million at a $1 billion valuation. No warm introduction. No broker. Just the right message to the right people.
Cold Email →
$1B Partnership
$1B Partnership
Webinars
5,000+
Registrations per launch
With a 50% attendance rate and a post-webinar email sequence that converted attendees into paying customers. Zero additional ad spend.
Inbox Placement
100%
Restored from 65%
For a global e-commerce brand. That fix generated 28 warm leads, including 7 from companies doing over $1 billion in annual revenue.
Outbound
90+
Booked meetings in a single month
Built a complete outbound system for a PR firm client from zero infrastructure. Ninety-plus booked calls in month one.
Platform Scale
560,000
Active MailGenius users
75.3 million platform events. Between 18,000 and 36,000 monthly active users sustained for six to eight years. Every user acquired organically.
Verified Results
Real data. No estimates.
These are not projections or best-case scenarios. Every number above is documented in live platform data from Smartlead, Google Analytics, and HubSpot.
←
Smartlead
Cold outreach — 38% to 46% positive reply rates vs. under 5% industry average
→
Skills
Full-stack email expertise.
Lifecycle
ESP / CRM Platforms
Deliverability
Analytics & Compliance
Experience
9 years. Real results.
Voice AI
Sep 2025 – Mar 2026
RemoteLifecycle Marketing Lead
- Scaled to 236,000 emails across 4 active campaigns, including one sequence that delivered 130,872 emails at a 38.88% positive reply rate — more than 7x the industry average.
- Generated 4,000 to 5,000 positive replies targeting GitHub developers and YouTube creators through precision audience segmentation and copy built for technical audiences.
- Secured a strategic distribution partnership with LiveKit, valued at $1 billion, through a targeted cold email campaign with no intermediary.
- Closed a major telecom deal that unlocked a PBX integration channel and opened an entirely new enterprise telephony customer segment.
ApplyPass
Jul 2023 – Jun 2024
RemoteHead of Growth
- Built a 40-step email and SMS lifecycle system that drove 2,000 to 5,000 webinar registrations per launch at a 50% attendance rate, with post-webinar sequences that converted directly to paid customers.
- Sustained 450,000 emails per month with consistent inbox placement. Set a platform record with 620 replies in a single day.
- Generated 20,000 outbound replies across 178 mailboxes, ranking in the top 1% of all Smartlead customers globally.
- Contributed to a platform that produced 1.1 million job applications, 57,000 interviews, and $286 million in job offers for users.
LearnEmail
Oct 2020 – Present
Las Vegas, NVFounder & Principal Consultant
- Served 400 companies across 8 countries at consulting rates up to $400 per hour. Created the WARP Method, a proprietary framework deployed across every client engagement.
- Campaigns closed deals with NASDAQ, Johns Hopkins, and Bang Energy. Generated 90 booked meetings in a single month for a PR firm client with zero existing outbound infrastructure.
- Generated $204,719 in incremental email revenue for an 8-figure beauty brand by doubling their placed order rate from 0.10% to 0.21%.
- Restored inbox placement from 65% to 100% for a global e-commerce brand and generated 28 warm leads, including 7 from companies with over $1 billion in annual revenue.
MailGenius
Apr 2019 – 2026
AcquiredFounder
- Founded and grew to 560,000 active users generating 75.3 million platform events. One of the most widely used free email deliverability tools ever built.
- Grew revenue 651% year over year to $93,800, generating $50,000 in consulting revenue in year one alone. Successfully acquired.
- Drove 350,000 annual visitors through organic SEO with 9.52 million search impressions at a 3.7% click-through rate. Zero paid acquisition.
- Conducted enterprise audits for HP, WebMD, and Newswire — resolved inbox placement issues that had persisted for over two years and lifted client open rates by up to 8.4%.
Innovative Educators
2017 – Present
Remote · 8+ YrsEmail Marketing & Deliverability Consultant
- Retained as the sole email marketing lead for over eight years. Maintained a 99.91% delivery rate and 25.24% open rate across 387,480 emails sent on HubSpot.
- Managed six email sends per week to 25,000 subscribers across 10 product lines. Generated 142,714 opens and 9,754 clicks in a single month at a 0.07% unsubscribe rate.
- Achieved audience-specific open rates as high as 48.25% through behavioral segmentation across Dual Enrollment, Academic Probation, and other verticals.
Let's build
something great.
something great.
Open to Head of Email, Lifecycle Lead, and senior email roles.
Available for consulting engagements at $400 per hour.